ClickFunnels vs Instapage: The Ultimate Marketing comparison

If you want to turn your website’s visitors into valuable leads, there are many programs to help with the process. In this review comparison, I’m going to talk about two heavy weight platforms!

Choosing the best option can be a little bit challenging due to the numerous aspects you need to consider.

Before making your choice, you must know precisely what it is that you need for your business.

Do you need a landing page or an all-in-one solution tool? A simple tool or powerful one?

Once you know what your business requires, you need to compare the products available in the market to buy the most productive software for your business.

There are many landing page applications available in the market today.

ClickFunnels and Instapage stand out as the best and most popular options.

To help you choose the right one for your business, we took time to compare the two options in detail.

We have also done a comparison with SamCart on our blog so you have more options. You need to make sure you find the right platform for you.

ClickFunnels & Instapage Review

ClickFunnels is a platform for building websites and funnels.

It’s a tool that enables users to design and create landing pages, sales pages and manage all their sales funnels.

It simplifies online marketing and delivery of products and services.

ClickFunnels allows you to create various types of funnels such as those for sales, webinars and membership sites.

They incorporate all the elements required to create a functional and effective sales funnel. From email responders to landing pages and hosting.

Instapage is a web-based landing page application that enables you to build landing pages for your online promotion and marketing campaigns.

With Instapage, you can create, host and split test your landing pages with ease.

It lets you design and build new landing pages from scratch by dragging and dropping various elements of the page onto the empty canvas.

You can design any type of landing page, from squeeze pages to thank you pages and webinars.

Instapage’s primary aim is to enhance the ROI on Facebook Ads, Google PPC, and other advertising platforms.

It also provides several free and paid landing page templates that you can customize and tweak to suit your needs.

Typical Customers

ClickFunnels is ideal for any marketer or business seeking to advertise their products and increase their sales.

It can accommodate any industry, any vertical and any niche. Typical customers include freelancers, small businesses, mid-size businesses, and large enterprises.

Instapage is an excellent tool for any person looking to promote their products and services on the internet as it manages all the aspects of their landing pages, from creation to publishing to tracking and analytics.

It is ideal for mid-size businesses and enterprises.

Pricing

ClickFunnels offers two pricing packages and a free 14 day trial.

  • Startup Plan ($97 per month) – This package gives you access to 20 funnels, 100 pages, 20,000 visitors, 3 custom domains, and unlimited contact leads.
  • Enterprise Plan/Etison Suite ($297 per month) – With this package, you get an unlimited number of funnels, unlimited traffic to the funnels, and unlimited custom domains.
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Instapage offers three pricing packages and a free 14 day trial.

  • Core – This package costs $79 per month or $69 per month if you bill annually. The package gives you access to 20+ integrations, Instablocks, mobile-responsive builder, and real-time collaboration.
  • Optimizer – The plan costs $129 per month or $99 per month if billed annually. It includes all Core features plus heat maps, unlimited A/B testing, advertising attribution, and dynamic text replacement.
  • Team & Agency – You pay $229 per month for this plan or $179 per month billed annually. It gives you access to all Optimizer features, 15 private sub accounts, audit log, and branded lead notifications.
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List of Features

Instapage and ClickFunnels are very different tools, but they share a few similar features.

Both have landing page builders and split testing tools for tracking and measuring the performance of your landing page. However, the main difference between the two tools is the primary purpose.

Instapage’s primary purpose is to enable users to create and test conversion, optimized landing pages.

ClickFunnels, on the other hand, is designed to handle almost everything regarding your sales funnel. From landing page to processing sales, sending automated emails, hosting webinars and more. 

Below is a summary of the features available on ClickFunnels and Instapage.

ClickFunnels

  • A/B Testing
  • API
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    Activity Dashboard
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    Affiliate Management
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    Audience Targeting
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    Automated Emails
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    CRM Integration
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    Campaign Analysis
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    Collaboration Tools
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    Communication Management
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    Contact Management
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    Conversion Rate Optimization
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    Conversion Tracking
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    Custom Landing Pages
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    Customizable Templates
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    Drag & Drop Interface
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    External Integrations
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    Funnel Sharing
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    Landing Page Templates
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    Lead Management
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    Market Automation
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    Monitoring
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    Order Pages
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    Payments Processing
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    Performance Reports
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    Social Media Integration
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    Third Party Integration
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    Web Hosting
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    Workflow Management
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Instapage 

  • A/B Testing
  • Activity Dashboard
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    Campaign Analysis
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    Collaboration Tools
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    Communication Management
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    Conversion Rate Optimization
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    Conversion Tracking
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    Custom Fields
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    Custom Landing Pages
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    Customizable Templates
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    Drag & Drop Interface
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    External Integrations
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    Landing Page Templates
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    Custom Landing Pages
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    Customizable Templates
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    Lead Management
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    Lead Scoring
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    Market Automation
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    Monitoring
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    Multi-User
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    Notifications
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    Performance Reports
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    Reporting & Statistics
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    Social Media Integration
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    Third Party Integration
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    User Management
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    Workflow Management
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Let’s now compare some of the main features and see how they differ.

Landing Page

A landing page is a key aspect of any marketing campaign.

Having the ability to design and create your landing pages is very helpful to marketing teams.

ClickFunnels and Instapage provide you the best tools to build effective landing pages for making money with your business.

ClickFunnels offers an easy to use landing page builder, designed for simplicity rather than power.

It comes with a drag and drop interface which makes it easy and quick to add elements like images and headings.

You can also add a countdown timer, “Add to Cart” or “Buy Now” button and autoplaying video to your landing page to increase conversions.

With ClickFunnels landing pages, you won’t need to create a separate page for your mobile traffic sources since the pages look great on mobile.

The landing pages are designed to collect emails, host webinars and sell products. 

If you’re looking for simplicity and a user-friendly tool for building landing pages, ClickFunnels is the better option.

Instapage is built for designing and creating beautiful, conversion optimized landing pages and its page builder is designed for power and flexibility.

It offers more than 100 landing page templates that you can customize to suit your needs and a wide variety of landing page designs.

It has countless fonts and millions of stock photos. Instapage makes it easy to add CTA buttons, video and countdown timers to your page using Instapage widgets.

It also supports HTML, JavaScript, and CSS with a drag-and-drop tool that allows you to add elements easily. If you’re looking for power rather than simplicity, Instapage is the better option.

A/B Testing

Instapage and ClickFunnels both have inbuilt A/B testing tools that help you to assess the performance of your landing pages and determine the one that gives the best results for your marketing campaign.

You can track your visitors, increase conversion rates and improve the overall performance of your marketing campaign.

In both tools, you can easily edit and duplicate pages to test various elements such as buttons, images, and headlines, among others.

Integrations

Even though Instapage makes it easy to design and create landing pages, you sometimes require additional services to promote and maximize on your landing pages.

However, Instapage allows you to integrate with third-party apps and solutions such as WordPress website and social media platforms like Facebook.

It allows integrations for advertising, analytics, call tracking, email marketing, live chats, market automation and webinars.

ClickFunnels is a one stop shop for building high converting sales funnels.

However, with all the tools it provides, you might require some additional features or alternative tools.

ClickFunnels offers a line up of incredible tools which you may or may not have been using before you got your ClickFunnels account.

Integrations available with ClickFunnels include Actionetics, Active Campaign, Constant Contact, ConvertKit, Drip, Ever Webinar, Facebook, GetResponse, GoToWebinar, HubSpot, InfusionSoft, MailChimp, Zapier, and many more.

Pros of Using These Platforms

ClickFunnels

  • ClickFunnels provides all the necessary tools and features you need to create effective sales funnels that convert traffic to loyal customers hence you don’t have to purchase other applications.
  • The landing page builder has convenient tools that make it is user-friendly and easy to use.
  • It provides templates that you can customize to suit your needs. Besides, you can also request for more templates.
  • It integrates seamlessly with external applications such as InfusionSoft.
  • You can make some extra income with ClickFunnels affiliate programs.

Cons

  • No Landing Page 3rd Party Intigrations
  • Can Be a Little Overwhelming at First
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Instapage 

  • It makes the process of creating landing pages easy hence anyone can use the software.
  • It’s very fast, enabling you to create pages in a matter of minutes.
  • It allows you to add JavaScript, CSS, and HTML, enabling you to customize your page even further.
  • It integrates seamlessly with a wide variety of third-party integration hence you can create beautiful and highly responsive landing pages.
  • Comes with an extensive collection of customizable templates hence you don’t have to start from a blank slate.
  • It enables users to publish on WordPress using its WordPress plugin.

Cons

  • No Refunds
  • Only Good For Landing Pages
  • No Full Custom Page Builder
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Final Words

ClickFunnels is a popular tool that simplified the entire sales and marketing process for all types of businesses. It’s a great alternative to other funnel builders.

The biggest advantage that ClickFunnels has over Instapage is that it can manage nearly all the aspects of the sales process, from building landing pages to audience targeting and sending automated emails.

It takes care of every aspect of your sales funnel very well.

Instapage is one of the leading landing page software on the market.

Instapage takes away the worries associated with landing pages, from creating to publishing analytics and tracking. You can’t get Instapage for free like some people think.

However, it is designed for managing landing pages only hence you have to acquire other tools for a full marketing campaign.

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